NRMA - Fireblanket

M&C Saatchi's technology arm Tricky Jigsaw teamed up with NRMA to research and develop an early warning, fire detection device to assist those working to protect Australian's from the threat of bushfire. The result is NRMA Fireblanket.

This documentary case study follows the development from the early stages, testing with the CSIRO through to the prototype launch. For more details and updates on the project visit the Fireblanket website - http://www.nrmafireblanket.com.au

• Client: IAG NRMA

• Agency: M&C Saatchi

• Account Director: Laura Stevenson

• Agency Producer: Lill Ireland 

• Creatives: David Jackson, Luke Simkins & Josh Bryer

• Production Company: Kite Productions

• Producer: Mick Perry

• Assistant Producer: Lucinda Hayden

• Director/DOP/Editor: Josh Moore

• Grade & Online: Alt